Sustainable Marketing
SUSTAINABLE MARKETING
Kinga Odor and Péter Popovics
Online sustainable marketing of food industry companies with special regard to social and environmental responsibility [189 KB]
Sílvia Alexandre and Ana Horta
Green advertising: comparative analysis of Portuguese, French and Italian magazine ads [161 KB]
Nina Langen, Dilani Saverimuthu, Carola Grebitus and Monika Hartmann
Acceptance and critical success factors of Cause-related Marketing in Germany – Evidence from a consumer survey [119 KB]
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