Lourenço Fernando, Jones Oswald and Walley Liz

SWOMM (sustainable ways of making money) Approach:
Entrepreneurship Education for Sustainable Development
Sustainable Enterprise and Entrepreneurship

Lourenço Fernando, Jones Oswald and Walley Liz
Manchester Metropolitan University Business School (MMUBS)
Centre for Enterprise

Abstract

This paper explores the integration of the discipline of ‘entrepreneurship education’ and ‘education for sustainable development’ and offers a new perspective to practice sustainable development in the arena of business and entrepreneurship (called the ‘SWOMM’ approach – sustainable ways of making money). As a way to explore such integration, three sets of literature review were conducted and explored: the areas of UN and UK governmental strategies for sustainable development, education for sustainable development and entrepreneurship education. This subsequently discovered that research which promotes sustainable development in entrepreneurship is lacking, particularly with respect to educational provision. This paper therefore offers a process model for educationalists to facilitate their venture of integrating ‘entrepreneurship education’ with ‘education for sustainable development’ and argues for its importance.

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